POM Wonderful Presents: The Greatest Movie Ever Sold (2011)

Well, there we have it. The first movie title that, on my master document with all of my reviews, took up two lines. Thanks, Morgan Spurlock. After his big movie in 2004, Super Size Me, Morgan Spurlock has not made another big movie. He made the documentary Where in the World is Osama Bin Laden? a couple years back, but I never saw it (and I’m pretty sure a lot of people didn’t either). And now Morgan Spurlock, the man who gave up his health for America once is giving up his credibility for us now. In his latest film, POM Wonderful Presents: The Greatest Movie Ever Sold, he makes a movie more meta than anything Wes Craven could have created-a movie about product placement, marketing, and advertisement, funded by product placement, marketing, and advertising. The goal of the film is transparency, and pulls it off extremely well. Morgan begins the film as just a small independent project, with no money behind it. Over the course of the film, with corporate sponsorship, especially by POM Wonderful, the over-the-title sponsor for the film, Morgan Spurlock raised $1.5 million dollars for his movie. And we are here to watch him talk about the industry. What I like about POM Wonderful Presents: The Greatest Movie Ever Sold that I didn’t like in Super Size Me was that Morgan is still skewering the subject, but doing so in light and funny way that also compliments the industry. And that is kind of a neat thing. The movie is still funny like Super Size Me is, but a little blunter in its humor than the more-subtle humor that Super Size Me boasted. There is one scene in here where Morgan is pitching commercials to POM Wonderful (NOTE: Another thing I do not like about this film is that at times there are commercials shown. I started to look at my remote and my Redbox case, and wonder-wait-am I watching an AMC cut or something? It just kind of ticked me off), and I was laughing. Because it was actually really funny. So, in the end, POM Wonderful Presents: The Greatest Movie Ever Sold is a movie that is probably better then its title sponsor. But I can’t say this for myself. I am saying this on account of what I’ve heard from people saying that when you drink POM Wonderful, you don’t get to get rid of the POM Wonderful for a couple days. I’m so a five-year-old on the inside.
7.5/10